Eric Topol Discusses Creative Destruction of Medicine

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\margl1440\margr1440\vieww9000\viewh8400\viewkind0 \pard\tx720\tx1440\tx2160\tx2880\tx3600\tx4320\tx5040\tx5760\tx6480\tx7200\tx7920\tx8640\ql\qnatural\pardirnatural \f0\fs24 \cf0 >> JOANNE: Dr.\’a0Eric Topol
is a professor of genomics and his book is about how the digital revolution will create
better healthcare.\ Thank you for being here \
>>> It’s great to join you.\ >> JOANNE: I want to talk about your book,
the creative destruction of medicine, what does that mean?\
>> A term from an economyist from the last century, and how radical innovation can transform
the future of healthcare and medicine and basically it’s because we have this digital
infrastructure which is so incredibly developed not only with Smart Phone and bandwidth and
connectivity but super computers and cloud computing, social networks so if we harness
that opportunity in the healthcare world which has been in its own cacoon we can change the
course of medicine in years ahead.\ >> JOANNE: Give us an example of how it can
affect our health?\ >> Devices like smart phones and tablets change
our daily lives, what about if that was healthcare, for example, you’re checking your email and
surfing the web and you can check your vital signs, your blood pressure, your glucose,
you can look at your DNA and how it might react to a particular medicine that you could
be prescribed or just was prescribed so there is all this knowledge about each individual.\
There are new tools, new rules for how medicine will be practiced.\
>> JOANNE: Is this information, are these tools that you want the consumer of health
to have access to or the physicians to have access to?\
>> Well, the physicians can have access, but it probably won’t change their practice so
I think it has to be consumer driven for this to take off because it’s one’s ownership where
all this data is going to be, it’s your DNA, you have the right to have access to that.\
So the medical community for the most part is very resistant to change.\
In the book I talk about it being sporadic or osiffied like bone.\
Because taking that role and with their own platform of a Smart Phone like a genome they
can take care of how their health is preserved.\ >> JOANNE: Is it dangerous for us the consumer,
the untrained consumer to not really understand what all of these things mean, whether it
be how our blood pressure might fluctuate or glucose levels that we might be armed with
information that we don’t understand?\ >> Well that’s the argument with the Internet
back in the 90s.\ People are going to get all this information
and they’re going to go nutsy and become cyber nuts and now we’re talking about the individual’s
own information, it’s their blood pressure from beat to beat, if they have prediabetes,
they want to prevent that, it’s their glucose every minute on the phone so this is not the
Internet of the whole population it’s for individual people and I think this is going
to make a big difference, could it enissed againeder confusion\’a0 engender confusion,
sure, but we never had these tools before.\ >> JOANNE: Why don’t doctors want us to have
all of that great information?\ >> It’s kind of threatening but more over
it’s because the medical profession is extremely conservative.\
It takes 17 years for an idea historically to be actualize inned day to day clinical
practice, we can’t wait 17 years, this is something that could be so helpful, transformative,
innovative today, it won’t happen via the medical profession but they’re critical to
helping to implement it properly.\ >> JOANNE: Dr.\’a0Eric Topol thank you, and
where can people get your book?\ >> On any of the web sites, Amazon, iBooks,
Barnes & Noble, I think there has been a lot of great reviews and it’s off to a great start.\
>> JOANNE: Dr.\’a0Eric Topol, thank you.\ >>> Thank you.\
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