Hooked, Hacked, Hijacked: Reclaim Your Brain from Addictive Living: Dr. Pam Peeke at TEDxWallStreet

yeah I'm the doctor and I'm here to save you no I'm not what I'm here to do is to fill the survival void a little differently than you've been doing for a long time not everybody but lots of you are filling that survival void with what we call false fixes and that is you know what I'm talking about I'll give you a hint it's not apples and kale when things get a little tough out there it's usually that national menage tois especially for women late at night you Ben and Jerry and who was it who told us that a pint of ice cream has four servings in it no no no no law and order marathon perimenopause a rotten day one serving and there you have it and that's the Thais ready for another day sound familiar so what I'm going to do is describe the problem and prescribe a little bit of a brand new solution based upon hot new science that most of you may never have heard about before a twist on survival well you know how it goes is that all of the false fixes were used to in life I look specifically at that wine bottle and I think about this brand new face book that has an amazing following of a thousand women and it's called I need a glass of wine or I'm going to sell my children do you think we have a problem here and look at everything else we do you see you live an addictive lifestyle and you don't even know it it's addictive like behaviors that happen throughout the day any questions about this just give up one of those behaviors and see how it feels you know how it feels staring at screens what about getting to work at 5:00 in the morning and leaving at midnight anything wrong with that what happened to eating and what do you eat and do you sleep at all we're going to get into that these are what we call false fixes oh sure they fix sort of for a short period of time and then they boomerang right back in your face hmm so as we're thinking about this what I'd like to do is take you on a journey mind mouth and muscle I want to go deep and I want to show you a little bit more about these false fixes that you may not be aware of at all we're going to start with the mind of the mind well it's very important you laugh this is highly scientific now listen up men left-hemisphere task-oriented honey you're either on or off women we're complicated we have many knobs that's because we work off two hemispheres we have more connections between hemispheres we spend money differently men spend more money on entertainment and basically period than we do what do they spend it on booze women chews and caregiving helping ourselves and everyone who comes within 100 feet of us even if we don't know them we're caregiving them or eternal caregivers to our own detriment so keep that context in mind as we push forward now I told you that you most probably have addictive like behaviors and you don't even know it you don't even know what you're filling that void with this I'm going to show you something that you've probably never seen before now what you're actually going to see is a PET scan and this PET scan is extraordinary you have a normal brain there's one left in the United States but we use it a lot in these experiments and what you see up there is red orange the red orange of the reward center now the reward center lights up normally when dopamine that fantastic lustful pleasure neurotransmitter linked up with the dopamine receptors that's what it's supposed to look like look at the other brains it could be anything that you do yes it's not just substance abuse it's everything abuse food addiction actually is real we actually have addictive like habits around foods surprisingly it's not kale this is usually hyper palatable like sugary fatty salty foods but they do a number on your brain you see it's not a black box anymore we can peer in there with scans and what we see is we see actual damage to the reward center is it reversible absolutely and you know exactly what you need to do I don't have to tell you that that's a keen grasp of the obvious now let me tell you more did you know that sugar is more addictive than cocaine as we find sugar lately there was a study on Oreos that you might have heard about and actually I did a nice little piece on this and it was fabulous and what it was was they took rats and they injected them with morphine and they injected them with cocaine and then they offered them an Oreo it would just never guess what happened what we were measuring was one particular gene in the reward center of the brain we wanted to see whether or not the Oreo cost the same changes as morphine and cocaine guess what happened what do you think happened it's the same thing and even worse do you know the rats bag the morphine and the cocaine went right for the filling just like you and I have done for years sort of a metaphor isn't it they literally we watch them we have videos of this ripping the cookie apart and going for the filling yeah brings back great memories and then more and more and more what's going on let's look at the next part of the brain that gets hammered with all of this as we're describing this problem we're looking the prefrontal cortex or the smartypants part of the brain or on Wall Street where the executive function hangs out tap your forehead is right behind there now when you're living an addictive like lifestyle with addictive like behaviors it's what happens what we notice in that scan is that the ability of the brain to be able to muster up all of the all of the wonderful skills that you see in the prefrontal cortex which are organizing strategizing staying vigilant being mindful raining in impulsivity impatience and irritability guess what ends up happening you can't do it anymore gets hammered it gets impaired and you're out and a story not so good what else hammers this stress there's a reason why stressed spelled backwards is desserts think about that stress absolutely impairs this entire part of the brain at the same time sleep does what about zzzz zzzz please people walk around being very proud of the fact they just got four hours of sleep really do you want a belly that extends from here to the next state that's a great way to do it don't have enough sleep not enough growth hormone on board when you when you sleep at nighttime when you're impaired this way you have too much stress hormone big-bellied there you have it and that big belly is full of increased incidence of disease morbidity and mortality the hell needs this we got to clean this up so let's go to the body if we're going to clean this up you've probably never ever heard of sitting disease google it sometimes Mayo Clinic tells you that if you sit for too long you sit for too long that you increase your risk for heart disease and more importantly metabolically you glaze your eyes you can't move your blood sugar actually I'm a physician this is killing me I want everyone to stand up everyone stand up Oh doesn't that feel better I'm saving your life now if you really want to get something out of this high-five the guy next to you then that feel good sit down your genes are absolutely flipping what happiness and at the same time I just help save your life are you happy good let's move it along now I know most of the guys in the room are staring this saying yeah that's me women of course are laughing very heartily now I told you I'd go deep inside you mine mouth muscle let's go into the belly that's what his belly looks like if I cut him like a salami and that's a cat scan see the white in there you'll only see this in research this is from our laboratory that's fat not a whole lot of it what happens however when you fall asleep at the meal even Michelangelo packed on a few right this is what it looks like what you actually see is way too much fat is this reversible absolutely the guys swimming in it right now and obviously this is not the way to go false fixes lead to this a life of false fixes here's the solution how many of you ever heard about epigenetics epigenetics is the hottest new science if you don't know it now then make certain you know at some point what this is is so straightforward I'm going to go right down to the gene I'm going to show you how easy this is now for the longest period of time we thought you were stuck with your DNA whatever you're born with honey that was your destiny that's not the way it works anymore instead what we have is a brand new science that says every single thought you have every single mouthful of whatever you're eating and every single step you take changes gene expression changes the way the whole body is talking to itself and changes your destiny that's right you write your own life script so let's see the birth of epigenetics very simple we took a mouse that was basically condemned to death it had the agouti gene deep inside it and this agouti gene basically made it fat floppy yellow because there was a color of the fur thing linked in with the agouti gene it died of every single disease very early what we decided to do was just something fun we fed it greens that's right mom was right and Green's you didn't know have something called a methyl donor just a little side chain it pick them up every single time you have greens and good whole foods at the same time when you do physical activity at the same time when you meditate the same thing is happening you're changing gene expression so they went ahead and fed the mice this and then they have babies and the babies were born lean mean fighting machines with green we never knew this this was 2007 which is why you've probably never heard of it now it's the hottest new science now when you go to the produce section of the grocery store you don't look for greens you're cool because greens are so last year instead what you actually say you say I'm going to score some methyl donors I'm going to methylate my genes I'm going to change their expression you'll be way ahead of the curve this is what a human being looks like when they've been methylated Betty Lou Sweeney 250 pounds 68 years old 26 medications and half dead and then she got the big clue I call an apipa me when she was stuck in an ICU half dead and this is what she ended up doing what she ended up doing was turning it all around she fought her food addiction she fought every single addictive practice she had she slugged it out it took her two three years and guess what she ended up doing ending up in the Guinness Book of World Records for holding the longest plank that's right 36 minutes most of us can't make it beyond what and you don't even know what a plank is okay I'm good I'm good and lest I forget as I wrap this up all right we need Mentors we need to know now that we could take this on to generation after generation we feel so good when we put my mouth and muscle together when we change gene expression when we go epigenetic but there's one other piece of this too god you feel really good too I met this happy camper at the Senior Olympics 93 years old on the track and field when I was covering this for television and he taught me one other thing that you can't forget he stalked me for three hours he didn't know he was 93 he thought he was 23 just showing you that when you go epigenetic when you fill the void with healthy fixes everything is looking up so epigenetic transformation and do remember the last lesson the real wealth is health thank you you


  1. what amazing presentation style she has! What a collected and great speaker. 13 minutes felt like 2 minutes, amazing speaker she is!

  2. 3:40 "…care-giving…:" That's a laugh…You only do that if it's to your benefit…Nobody gives something for nothing. It's a negotiated deal…

  3. I’m an alcohol/food addict. It’s hard enough to make 2-3 healthy consumption choices in a day but it’s wise to remember every healthy choice counts. It all adds up over the years.

  4. I'm slowly realising how easy it is to be happy and healthy. You just gotta do some hormone management through your environment.

  5. And ARTISTIC men aren´t Right Brain? Men aren´t all Left Brain…but it´s better than women who are NO BRAIN !

  6. OMG. Just found this. I found her phenomenal. I loved her personality. And such great advice! I had come across The Peeke Method or something like that many years ago and just now found her here. I feel great. Thanks much Dr. Peeke. 😀

  7. This is EPIC why i didn't get hold on this video before, but it is not too late i am just 48 years young and i can turn things around. If Betty Lou can do it then i can do it too.

  8. Only if such women were famous in social media for their wisdom and not Kardashians and Jenners for their bodies, the society would be completely healthy.

  9. i love that people are seeing this is a brain disease. I love that people are finding out that it about learning to live differently. THe fact that we don't know how to or even what to do is missed sometimes by the treatment programs. They teach us to stop. Now we need to learn life skills. THank you for this video! Train your brain!

  10. So men are one-track minded, focused only on pleasing themselves? Men don't take care of families? Men don't try to improve themselves, build new things, teach and inspire youth? Men lack complexity? It's hard to take feminists seriously, because they so thoroughly misunderstand and misrepresent men. It makes it difficult to stay tuned in for the useful bits they might share.

  11. Dr Pam Peeke. Where have you been all my life? I'd go epigentic for you. Thank you for a wonderful and powerful talk. Message delivered.

  12. My take:
    Your Addictive Behaviors impairs Executive Function of your brain.
    Sugar is more addictive than cocaine.

    Stress is another thing that impairs Executive Function of your brain.
    There’s a reason why stressed spelled backwards is desserts (as a half joke).

    Lack of sleep – the third thing that impairs Executive Function of your brain.

    Sitting too much is very detrimental.

    Epigenetics – new science that says “every single thought you have, every single mouthful of whatever you’re eating, and every single step you take changes gene expression, changes the way the whole body is talking to itself and changes your destiny”
    You write your own life script.

    Every time you eat greens (through something called methyl donors), whole foods, do physical activity, meditate you’re changing gene expression.

    The real wealth is health.

  13. I thinks it's more because she seems to be trying to imitate a woman. I mean she sounds more like a Man, she is built more towards the masculinity side, plus if my care giver sounded like that I'd probably give in to the requests as well.. I was hoping to see the Guiness planks' record be broken. Possibly some physical abuse to go along with the mental abuse for those who dat down to slow… hahaha..

  14. Great clip, charismatic and knowledgeable speaker. But, still has much work to do, such as : learning basic respect notions, communication skills and the impact of words and ideas, inferiority complex syndromes, left undealt and usage of general bashing of anything or anyone by belittling it or them, in order to get attention, make a point and ultimately self gratify her own narcicism. To use a common ploy, to seem intelligent in front of part of her audience, by being, or appearing on top of a situation, in this case, how men are simple minded. Sadly for her, in regards to men, she has no clue, of how to treat men, basically showing disrespect in a funny tone. By doing so, she shows her own mental deficiencies in regards to processing and understanding human behavior. To prove my point, it would be interesting to see, how such words and anti male propaganda, would impact or have impacted her own son, if she has one, compared to her daughter, if she has one. As my mother would have told me. Always stay away from people, that belittle entire groups and do not consider the individual. Which if you read in the comments on this clip, many were so turned off, by her anti male attitude, that they stopped listening to her valuable message.

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