Lisa Suriano | Andrew G. Kaufman | Gloria Strickland | Steve Adubato | One On One

HI, IM ROGER MICHAUD AT FRANKIN TEMPLETON INVESTMENTS WE BELIEVE THAT CITIZENS NEED TO BE INFORMED ABOUT THE RESOURCES THAT CAN HELP MAKE HIGHER EDUCATION MORE AFFORDABLE. THA’S WHY W’RE PROUD TO SUPPORT PROGRAMMING PRODUCED BY THE CAUCUS EDUCATIONAL CORPORATION AND THEIR PARTNERS IN PUBLIC TELEVISION. >>FUNDING FOR THIS EDITION OF ONE ON ONE WITH STEVE ADUBATO HAS BEEN PROVIDED BY ACTAVIS THE NEW JERSEY EDUCATION ASSOCIATION WORKING FOR GREAT PUBLIC SCHOOLS FOR EVERY CHILD INVESTORS BANK NEW JERSEY NATURAL GAS PROUD TO SUPPORT EDUCATION IN OUR COMMUNITIES SAINT PETE’S UNIVERSITY THE JESUIT UNIVERSITY OF NEW JERSEY AND BY NEW JERSEY MANUFACTURERS INSURANCE GROUP AUTO INSURANCE HOME OWNERS INSURANCE AND BANKING UNDER THE PRINCIPLE OF STEWARDSHIP PROMOTIONAL SUPPORT PROVIDED BY THE STAR LEDGER AND NJ.COM EVERYTHING JERSEY AND BY THE NEW JERSEY BUSINESS AND INDUSTRY ASSOCIATION AND IT’S MONTHLY MAGAZINE NEW JERSEY BUSINESS >>THIS IS ONE ON ONE (MUSIC) WELCOME TO ONE ON ONE I’M STEVE ADUBATO. I WANT TO INTRODUCE FOR THE FIRST TIME ON ONE ON ONE LISA SURIANO WHO IS THE FOUNDER AND CEO OF A COMPANY CALLED “VEGGIECATION”. >>YES >>WHICH IS ALL ABOUT WHAT? >>IT’S A CULINARY NUTRITION EDUCATION PROGRAM FOR CHILDREN AND FAMILIES. >>WHERE DID YOU COME UP WITH THIS IDEA? >>I WAS WORKING MY FAMILY BUSINESS IS PRIVATE SCHOOL FOOD SERVICE. SO I WAS ALREADY TEACHING DOING PERSONAL TRAINING AND WORKING IN THE FITNESS INDUSTRY AS WELL AND SO I’M REALLY PASSIONATE ABOUT HEALTH AND NUTRITION. I WAS TRYING TO SELL VEGETABLES IN SCHOOLS TO KIDS… >>SELL VEGETABLES TO KIDS IN SCHOOL? >>YES. SELL THEM TO GET THEM TO EAT THEM AND WANT TO PUT THEM ON THEIR PLATE AT LUNCH TIME. GO TO THE SALAD BAR AND MAKE A VARIED SELECTION AND UM HAD NO MARKETING MATERIALS TO DO THAT. I HAVE A BUSINESS BACKGROUND AND I BELIEVE IN THE POWER OF MARKETING. >>BY THE WAY WE’RE LOOKING AT HERE WE GOT A VEGGIECATION ACTIVITY BOOK RIGHT. WE’RE ABOUT TO SHOW A VIDEO CLIP ABOUT VEGGIECATION RECIPIES. ONE OF THE THINGS THAT’S FASCINATING IS ALL OF THE VEGETABLES ARE A BRAND IN AND OF THEMSELVES. EXPLAIN THAT BY THE WAY. >>I WANTED TO…I FELT VEGETABLES WERE UNBRANDED AND I WANTED TO BRAND THE UNBRANDED. >>FOR EXAMPLE? >>FOR EXAMPLE I MEAN YOU KNOW THERE’S BRANDS OF EVERYTHING. OF CEREAL OF BREAD. WE’VE EVEN BRANDED OUR MEAT. BUT WE HAVEN’T REALLY TAKEN HOLD OF A BRAND OF VEGETABLES. >>SO HOLD ON THAT MEANS IS IT SILKY PUMPKIN SOUP? >>SILKY PUMPKIN… >>THAT’S A BRAND >>YEP >>ROASTED BUTTER NUT SQUASH WITH CINNAMON A BRAND? >>YES >>SNAP PEAS WITH CARROT GINGER DRESSING A BRAND. WHEN A VEGETABLE HAS A BRAND HOW DOES IT CHANGE THE VEGETABLE? >>WELL WE’RE PROGRAMED TO BE BRAND LOYAL SO YOU KNOW WE REALLY GET INTO THAT SILKY PUMPKIN SOUP AND THAT’S OUR PUMPKIN SOUP AND THAT’S WHAT WE LIKE AND IT BECOMES A COMFORT FOOD. JUST LIKE A PACKAGED FOOD WOULD. SOMETHING THAT WE CAN BE EMPOWERED TO MAKE AND THAT IT BECOMES OUR SILKY PUMPKIN SOUP. >>WHERE DO THE CARTOON CHARACTERS COME IN? BECAUSE IN THE COLORING BOOK THIS BOOK WHICH OUR DAUGHTER OLIVIA (UNINTEL) IT’S NOT LIKE WE HAVE A 15 YEAR OLD DAUGHTER. SHE’S 2 TURNING 3 AS WE DO THE PROGRAM VEGGIECATION ACTIVITY BOOK. SHE STARTED COLORING…GUYS BOB CAN YOU GET A SHOT OF THIS? THIS IS OLIVIA’S COLORING SHE’LL LOVE THIS. BOB TAKE A SHOT OF THIS. YOU CAN TALK ABOUT THIS. THIS IS OLIVIA’S GREAT COLORING. ZOOM IN ON THIS IF YOU COULD. JOHN ZOOM IN ON THIS. TALK ABOUT THIS. >>WELL CHILDREN ARE ATTRACTED TO CARTOON CHARACTERS AND BRIGHT COLORS. AND THE RESEARCH SHOWS US THAT WHEN SOMETHING IS BRANDED WITH CARTOON MARKETING THAT CHILDREN REPORT THAT IT ACTUALLY TASTES BETTER. SO YOU COULD GIVE THEM THE EXACT SAME COOKIE AND ONE THAT’S BRANDED WITH A FAMILIAR CHARACTER LIKE SCOOBY-DOO AND ONE THAT’S UNBRANDED AND 9 TIMES OUT OF 10 THE CHILDREN WILL SAY THAT THE ONE THAT’S BRANDED TASTES BETTER SO I WANTED TO HELP PEOPLE YOU KNOW WHO SAY “ALL VEGETABLES DON’T TASTE GOOD” WHICH IS NOT TRUE. BUT UM THEY HAVE THAT PERCEPTION. I WANTED TO CHANGE THAT PERCEPTION AND GIVE US THE EDGE WHEN IT CAME TO MARKETING VEGETABLES. >>SET UP THE VIDEO WE’RE ABOUT TO SEE. >>THIS IS A SAMPLE VIDEO OF ONE OF OUR HEALTHY KIDS COOKING CLASSES BECAUSE WE WANTED KIDS TO KNOW THAT THEY COULD PREPARE FOODS. THERE IS NO HOME EC REALLY IN SCHOOL ANYMORE. SO WE NEED TO EDUCATE OURSELVES ON HOW TO MAKE SIMPLE EASY DELICIOUS MEALS. >>AS WERNER WOLD USED TO SAY, LET’S GO TO THE VIDEOTAPE. (MUSIC) >>VEGGECATION ACROSS THE NATION COMING TO YOUR SCHOOL BECAUSE VEGES RULE VEGGECATION ACROSS THE NATION COME AND GET THEM IN AND LET THE FUN BEGIN YEAH >>SO IT’S FUN >>YES >>THE REACTION YOU’VE GOTTEN BECAUSE RIGHT NOW YOU’RE IN 30 U.S. SCHOOLS? >>STATES >>EXCUSE ME 30… >30 STATES WE’VE BEEN PICKED UP BY SCHOOLS IN 30 STATES IN THE USA. >>HOW DO YOU GET INTO A STATE THAT SAYS “YES YOU CAN COME INTO OUR SCHOOLS.” HOW DO YOU DO THAT? >>THE INTERNET IS AN AMAZING THING. YOU KNOW I DID A LOT WITH SOCIAL MEDIA WHEN I STARTED OUT. ON BLOGS AND GETTING TO KNOW OTHER PEOPLE WHO WERE NUTRITION ADVOCATES IN SCHOOL. BLOGGING WITH THEM, COMMENTING FACEBOOK, TWITTER THE WHOLE GAMUT OF SOCIAL MEDIA PLATFORMS. AND THAT’S HOW PEOPLE FOUND OUT ABOUT US AND CAME TO OUR WEBSITE AND FOUND OUR RECIPIES OUR MATERIALS OUR POSTERS THAT WE HAVE FOR CAFETERIAS AND SCHOOL HALLWAYS THAT EDUCATE PEOPLE ABOUT REALLY RELEVENT INFORMATION ABOUT VEGETABLES AND WHY THEY’RE SO GOOD FOR US AND THEY’VE BEEN PICKED UP ALL OVER. >>CANADA AS WELL. >>YES 2 SCHOOLS IN CANADA. WE WENT INTERNATIONAL. THAT WAS EXCITING. >>LET ME ASK YOU SOMETHING. DO YOU THINK CAUSE OUR KIDS…SOME OF OUR KIDS ARE INTO VEGETABLES SOME OF THEM ARE NOT LET’S JUST SAY THAT. AND THE ONE YOU KNOW WHO YOU ARE WHO IS NOT. WE’VE TRIED SO MANY DIFFERENT WAYS. HE’S CONVINCED HE DOESN’T LIKE CERTAIN VEGETABLES AND WE’RE CONVINCED HE JUST HASN’T TRIED THOSE VEGETABLES. HOW MUCH OF IT IS JUST GETTING THE KID TO TRY? >>IT’S A HUGE PART OF IT AND I’VE ALSO… I’VE LEARNED THROUGH THIS PROCESS THROUGH WORKING WITH SO MANY DIFFERENT CHILDREN AND SO MANY DIFFERENT PARENTS COMING FROM SOMEONE ELSE NOT COMING FROM THE PARENT REALLY MAKES A BIG DIFFERENCE. WE TEACH THESE CLASSES IN WHOLE FOODS MARKET AND I HAVE… >>TALK ABOUT THE WHOLE FOODS CONNECTION. >>WELL WHOLE FOODS MY ILLUSTRATOR LAUREN ROTH WAS A SIGN MAKER FOR WHOLE FOODS AND INTRODUCED ME TO ONE OF THEIR MARKETERS AND ONE THING LEAD TO ANOTHER. WE STARTED DOING MONTHLY HEALTHY KIDS COOKING CLASSES. AND THEN THAT EXPANDED FROM ONE MARKET ON THE UPPER WEST SIDE OF MANHATTAN TO 23 MARKETS IN THEIR NORTH EAST REGION WITHIN 8 MONTHS. SO IT EXPANDED VERY QUICKLY AND NOW WE’RE WORKING ON A LARGER EXPANSION WITH THE COMPANY AND IT’S BEEN REALLY SUCCESSFUL. THE PEOPLE LOVE GETTING THEIR KIDS TO BE EXPOSED TO VEGETABLES AND IT’S NOT THEM JUST DOING IT. IT’S NOT JUST MOMMY SAYING EAT THIS. THEIR BEING EMPOWERED. THEIR LEARNING WHY IT’S GOOD FOR THEIR BODY NOT JUST THAT IT HAS FOLATE. WHO CARES WHAT FOLATE IS? >>WHAT DO THEY CARE ABOUT? >>THEY CARE THAT IT’S GOING TO MAKE THEM THINK FASTER IN SCHOOL OR IT’S GOING TO MAKE THEM RUN FASTER ON THE SOCCER FIELD. THAT IT’S GOING TO MAKE THEIR HAIR LOOK PRETTIER AND IT’S GOING TO MAKE THEIR SKIN LOOK CLEAN. THEY LOVE THAT STUFF. AND SO THAT’S HOW WE MESSAGE THE MARKETING MESSAGE OF VEGETABLES TO THEM. AND THEN WE GET THEM HANDS ON. WE GET THEM SMELLING IT, TASTING IT, COOKING IT AND IT’S THEIR RECIPE. AND THEN EVEN THE RESISTANT ONES WILL EVENTUALLY TRY IT ONCE THEY SEE THEIR PEERS TRYING IT. SO THAT POSITIVE PEER PRESSURE. >>(UNINTEL)..YOU GREW UP IN AN ENVIRONMENT WHERE VEGETABLES WERE ALL AROUND RIGHT? >>YES >>WHY DON’T YOU TELL FOLKS ABOUT THAT. >>WELL MY GRANDFATHER WAS A FARMER IN QUEENS IF YOU CAN BELIEVE THAT AND THEN… >>WHO WE LOOKING AT RIGHT THERE? >>THAT’S ME AND MY GRANDFATHER AND GRAND MOTHER… >>GET OUT OF HERE…IN QUEENS? >>NO THAT WAS ACTUALLY IN EMERSON NEW JERSEY. MY DAD BROUGHT US ALL OUT THERE AND MY GRANDFATHER TURNED OUR BACKYARD INTO HIS LITTLE FARM. >>THAT’S GREAT >>SO I GREW UP WITH PEPPERS AND ZUCCHINIS AND LEARNING HOW TO TEND THE GARDEN AND I WOULD JUST GO AND PICK YOU KNOW PICK SOME GREEN BEANS OR ENJOY SOME FRESH BASIL… >>ITALIAN FAMILY? >>ITALIAN FAMILY. >>TELL FOLKS WHAT (UNINTEL) IS. >>THAT’S A CLAMS YEAH? >>NO. >>(UNINTEL) SEE IN SOUTHERN ITALY THE (UNINTEL) YOU KNOW THE.. >>OH THE BEANS. >>NO. >>(LAUGHS) OH MY GOSH. >>DO YOU KNOW… >>MY DAD’S GOING TO BE SO EMBARRASSED. >>GO HOME AND ASK WHAT (UNINTEL) IS. >>I’M GOING TO HAVE TO. >>IT’S A CERTAIN KIND OF… IT’S LIKE A PARSLEY. >>OH YES. OK. >>IT’S LIKE AFTER YOU DO THE PASTA, JUST DROP IT IN RIGHT. >>AT THE END >>IT’S THE STUFF MY SON SAYS “TAKE THE GREEN STUFF OUT.” >>TAKE THE GREEN STUFF OUT. I WOULD GET HIM LOVING THAT PARSLEY. >>YOU LOVE THE GREEN STUFF. >>YES I DO I REALLY DO. IT BECOMES SOMETHING THAT YOU NEED AND YOU CRAVE IT BECAUSE IT MAKES YOU FEEL SO GOOD. >>IT’S INTERESTING YOU GREW UP AROUND IT SO YOU’RE COMFORTABLE WITH IT AND YOU’VE MADE IT NOT JUST A LIVING BUT IT’S A PASSION FOR YOU. >>ABSOLUTELY >>KEEP IT UP AND ONCE AGAIN IT’S CALLED “VEGECATION” “VEGECATION” YES. >>GO FOLKS ON THE WEB SITE FIND OUT MORE. LISA SURIANO WISH YOU NOTHING BUT THE BEST. >>THANK YOU SO MUCH. >>THANKS STAY RIGHT THERE STAY TUNED ONE ON ONE WILL BE RIGHT BACK RIGHT AFTER THIS (UNINTEL) IF YOU WOULD LIKE MORE INFORMATION ON THIS PROGRAM OR IF YOU WOULD LIKE TO EXPRESS AN OPINION EMAIL US AT [email protected] VISIT US ONLINE AT ONEONONE.ORG OR FIND US ON FACEBOOK AT FACEBOOK.COM/STEVEADUBATO PHD DOCTOR ANDREW KAUFMAN DIRECTOR OF UNIVERSITY HOSPITAL COMPREHENSIVE PAIN CENTER AND ASSOCIATE PROFESSOR OF ANESTHESIOLOGY RUTGERS NEW JERSEY MEDICAL SCHOOL. GOOD TO SEE YOU DOCTOR. >>THANK YOU FOR HAVING ME TODAY. >>WE’RE TALKING ABOUT THE ABUSE OF PRESCRIPTION MEDICATION. IS IT AN EPIDEMIC IN THIS COUNTRY? >>YES IT IS. >>DESCRIBE IT. >>THE PROBLEM IS THAT PRESCRIPTION MEDICATION SHOULD BE FOR A PURPOSE. YOU GO TO A DOCTOR YOU HAVE A COMPLAINT, AN INJURY ESPECIALLY WITH A PAIN MEDICATION, MEDICINE IS GIVEN TO YOU. THE PROBLEM THAT WE HAVE IS TWO FOLD. ONE THERE ARE UNSCRUPULOUS DOCTORS WHO ARE PRESCRIBING FOR BENEFIT AND PEOPLE ARE GETTING ARRESTED THE DEA IS AWARE OF THAT. THE OTHER PROBLEM IS PEOPLE ARE GIVING MEDICINES HOWEVER I WANT TO SAY THEY GIVE TOO MUCH AND THEN THE PATIENT DOESN’T NEED IT ANYMORE AND THEN WHAT HAPPENS? IT’S LEFT IN THE MEDICINE CABINET. >>FOR EXAMPLE PAIN MEDICATION. SAY IT’S VICODIN YOU NEED I DON’T KNOW 10? YOU GET PRESCRIBED 20. YOU GOT WHAT DO YOU DO? >>THE PROBLEM IS THAT YOU’RE STUCK WITH THOSE MEDICATIONS. LEGALLY YOU CAN’T DUMP THEM. BUT WE DO ENCOURAGE PEOPLE TO GET RID OF THEM WE DON’T WANT THEM THERE. THERE ARE SOME PROGRAMS BUT THEY’RE FAR AND FEW BETWEEN TO BRING THEM TO POLICE STATIONS. PHARMACIES WON’T TAKE THEM BACK THEY DON’T WANT TO HAVE THEM. >>WAIT A MINUTE TIME OUT. GO ON OUR WEBSITE WE HAVE A WHOLE ANOTHER PROGRAM THAT WE’RE DOING ANOTHER SERIES TALKING ABOUT HOW TO SAFELY GET RID OF YOUR PRESCRIPTION MEDICATION. THE PROBLEM IS PUBLIC AWARENESS ISN’T WHAT IT NEEDS TO BE. >>THAT’S CORRECT. >>WHAT DO YOU DO WITH THE 10 EXTRA VICODIN RIGHT? >>THEY SIT THERE. THEY SIT THERE FOR YEARS AND YEARS AND YEARS. I HAVE PATIENTS THAT WILL COME IN AND WE’LL GO OVER MEDICATIONS AND I’LL ASK THEM WHAT ARE YOU TAKING. “WELL I TOOK VICODIN” FOR INSTANCE “FIVE YEARS AGO” AND THEN THEY GO “WELL I STILL HAVE SOME LEFT” AND I SAY “WHOA, WHOA TIME OUT WHY DO YOU STILL HAVE THAT?” “WELL NO ONE EVER TOLD ME TO GET RID OF IT” SO THERE’S THE PROBLEM. PEOPLE HAVE THESE MEDICINES LAYING AROUND THE HOUSE. >>AND WHAT HAPPENS TO THEM. THE MEDICATION 10 EXTRA VICODINS STAY WITH THE VICODIN IS SITTING THERE. SAY SOMEONE IS IN THEIR HOUSE JUST SAY. DO PEOPLE ACTUALLY GO INTO OTHER PEOPLES… PEOPLE DON’T ACTUALLY GO INTO OTHER PEOPLES CABINETS? >>YES THEY DO. >>THEY DON’T. >>YES THEY DO, YOU’D BE AMAZED. >>ACTUALLY ONE OF THE BIGGEST PROBLEMS RIGHT NOW IS THAT DURING OPEN HOUSE SEASON, AND OPEN HOUSE SEASON IN NEW JERSEY, POPULAR SALES TIME THERE ARE GANGS THAT WILL GO AROUND, GO INTO OPEN HOUSES AND THEN THEIR SHOPPING FOR MEDICINES NOT HOUSES SO THEY ACTUALLY GO INTO THE MEDICINE CABINETS. WELL THEY SAY THEY I NEED TO GO TO THE BATHROOM. THEY CLOSE THE DOOR. THEY GO THROUGH THE MEDICINE CABINET. THEY TAKE THE MEDICINE. I THEN GET PATIENTS WHO HAVE BEEN HOME OWNERS DOING THAT SAYING I HAD THE MEDICINE STOLEN. I SAY WELL YOU NEED TO FILL OUT A POLICE REPORT YOU NEED TO LOCK THESE THINGS UP. PEOPLE WILL LOOK FOR THEM. YOUR CHILDRENS FRIENDS MAY LOOK FOR THE MEDICINES. >>WOW. AND SO SOME OF THE THINGS WE NEED TO DO AS WE INCRESE PUBLIC AWARENESS ABOUT THIS PROBLEM OF ABUSE OF PRESCRIPTION DRUGS. GO THROUGH IT DOCTOR. >>WELL THE PROBLEM OF ABUSE OF PRESCRIPTION DRUGS ABUSE AND MISUSE YOU WANT TO DO 2 THINGS WITH THAT. >>BY THE WAY HOW DO YOU DISTINGUISH? >>WELL THE MISUSE IS THAT YOU’RE TAKING IT AND GIVEN IT FOR AN APPROPRIATE REASON AND THEN SOMEONE SAYS TO YOU “I SPRAINED MY ANKLE.” A FRIEND, A FAMILY MEMBER AND YOU GO “YOU KNOW WHAT, DON’T GO TO THE DOCTOR LET ME GIVE YOU SOMETHING THAT I HAVE.” THAT’S MISUSE OF THE MEDICINE. HOW DO WE KNOW OR HOW DO THEY KNOW THAT THEY’RE NOT GOING TO HAVE A REACTION TO THE MEDICINE THAT THEY’RE NOT ALERGIC TO THE MEDICINE THAT THERE’S GOING TO BE AN ADVERSE EFFECT AND IF THEY DO WE DON’T KNOW WHAT THEY TOOK. THEY CAN’T CALL SOMEONE AND SAY “I TOOK THE MEDICINE YOU GAVE ME.” SO THAT’S A MISUSE OF THE MEDICATION. ABUSE OF THE MEDICATION IS WHERE WE HAVE PATIENTS WHO WILLFULLY GO DOCTOR SHOPPING. THEY GO TO DOCTOR A, DOCTOR B, DOCTOR C THEY’RE TRYING TO GET MEDICINES MAYBE FOR THE RIGHT REASON. THEY’VE GOT BAD BACK PAIN THEY HAVE BAD ARTHRITIS BUT THEIR DOCTOR SHOPPING GOING TO DIFFERENT PEOPLE TO TRY TO GET MEDICINES. NOW WE HAVE WAYS TO COMBAT THAT HOWEVER IN THE STATE. >>OK I WANT TO BE CLEAR ABOUT PEOPLE. YOUNGER PEOPLE ABUSING, USING PRESCRIPTION DRUGS AND THE POTENTIAL IT HAS AS A GATEWAY TO OTHER MORE DANGEROUS EVEN MORE DANGEROUS DRUGS. TALK ABOUT THAT. >>WELL IT’S BEEN IN THE NEWS LEFT AND RIGHT NOW. WHERE YOUNGER PEOPLE ARE STARTING WITH YOU DON’T WANT TO SAY CLICHE BUT THEY’RE STARTING WITH NOT MEDICATIONS BUT THEY’RE MOVING FROM MARIJUANA AND THEN THEY’RE GOING TO PRESCRIPTION PILLS AND THEY’RE GETTING THEM FROM PARENTS THAT ARE LAYING AROUND. FROM FRIENDS “HEY TRY THIS” AND WE KNOW THAT THERE’S A HEROIN EPIDEMIC IN NORTHERN NEW JERSEY AND THAT’S BEEN VERY WELL DOCUMENTED. AND WHEN YOU READ THROUGH THESE REPORTS THEY SAY “I STARTED WITH THIS AND WE’RE MOVING TO OTHER MEDICINES.” >>THROUGHOUT THE STATE I MEAN WE SAID NORTHERN NEW JERSEY BUT IT’S REALLY THROUGHOUT THE STATE. >>ABSOLUTELY. SO GO BACK THOUGH. I WANT TO GIVE PEOPLE MORE TANGIBLE ADVICE. WHAT SHOULD A PARENT WATCHING RIGHT NOW 3 THINGS HE OR SHE CAN DO TO REDUCE THE RISK THAT A PRESCRIPTION DRUG IN OR AROUND THE HOUSE IS GOING TO BE ABUSED. >>FIRST THING IS THIS. LET’S SAY YOU ACTUALLY NEED THE MEDICINE YOU HAVE NO CHOICE. YOU NEED TO GET A SAFE. >>A SAFE? >>ABSOLUTELY A SAFE. YOU HAVE A SAFE. YOU’RE LOCKING IT UP. YOU AND ONLY YOU HAVE THE COMBINATION OR KEY IT’S DONE SO IF YOU REALLY NEED THIS MEDICINE FOR A CHRONIC ISSUE TAKE AWAY THE TEMPTATION. GET A SAFE BY ALL MEANS LOCK IT UP. I TELL MY PATIENTS TO DO THAT ALL THE TIME. >>LOCK IT UP. >>ABSOLUTELY >>DEVIL’S ADVOCATE BEFORE WE GO TO THE NEXT ONE. SOMEONE SAYS “OH COME ON DOCTOR THAT’S OVERKILL.” YOU SAY ABSOLUTELY NOT. WHEN IT’S THERE IT CAN BE TAKEN AND YOU DON’T WANT TO RISK ANYTHING WITH THAT. SO LOCK IT UP. IT TAKES 2 MINUTES. I TELL PATIENTS THAT ALL THE TIME. I EXPECT MY PATIENTS TO DO THAT. I ASK THEM TO. >>SECOND THING. THE SECOND THING YOU WANT TO DO TOO IS WHEN SOMEONE GIVES YOU A PRESCRIPTION AND A GOOD EXAMPLE IS MY WIFE HAD TO HAVE SOME SURGERY LAST WEEK SHE’S DOING GREAT BUT THE DOCTOR HANDED ME A PRESCRIPTION FOR 20 VICODIN AND I LOOKED AT HIM AND SAID “WHY YOU GIVING THIS TO ME?” HE SAID “WELL I GIVE IT TO EVERYONE THIS IS JUST ROUTINE.” AND IS SAID “WHAT IF SHE DOESN’T NEED THAT, WHAT IF SHE ONLY NEEDS 4 PILLS, 5 PILLS?” HE GOES “WELL YOU’LL FILL IT AND YOU WON’T HAVE TO WORRY ABOUT IT.” AND THAT’S ONE OF THE PERCEPTIONS I’M TRYING TO BREAK AMONGST MY OWN COLLEAGUES TO SAY IF YOU NEED TO GIVE SOMEONE SOMETHING THAT’S FINE BUT WHY NOT GIVE THEM 5 PILLS? THEY CAN ALWAYS GO TO THE PHARMACY AND GET A LITTLE MORE. MAYBE 10 BUT 20? WHY THAT NUMBER? >>THIS IS INTERESTING. I ASKED YOU FOR ADVICE FOR PARENTS AND YOU’RE NOW TALKING ABOUT ADVICE FOR YOUR PROFESSIONAL COLLEAGUES, PHYSICIANS. YOU’RE SAYING PRESCRIBE FEWER PRESCRIPTION DRUGS AND THEN REFILL IF NECESSARY. >>THAT’S CORRECT AND THEREFORE IT TAKES THE TEMPTATION OF HAVING THE THE MEDICINE IN THE HOUSE. WITH THE PARENTS IS NUMBER ONE THING IS LOCKING UP THE MEDICINES. IF YOU HAVE EXTRA MEDICATIONS TRY TO GET RID OF THAT MEDICINE. I KNOW THAT WE DON’T WANT TO FLUSH IT OR DUMP IT BUT WE NEED TO GET RID OF IT AND GET IT OUT OF THE HOUSE. BRING IT BACK TO SOME PHYSICIANS OFFICES THEY MAY HAVE SOME PROGRAMS. BRING IT TO YOUR POLICE STATION. THEY WILL TAKE PRESCRIPTION OPIOIDS. THEY WILL BE HAPPY TO TAKE THAT. THEY’RE NEVER GOING TO SAY NO TO THAT. SO I’D RATHER THAT SO THERE YOU’RE TAKING AWAY THE MEDICINE FROM THE KIDS BUT NOW YOU HAVE TO START AND TAKE A STEP BACK EVEN AND SAY “HOW IS THE MEDICINE GETTING INTO THE HOUSE TO BEGIN WITH?” >>THE DIVISION OF CONSUMER AFFAIRS ACTUALLY HAS THESE SITES THAT THEY HAVE, THERE ARE NOT ENOUGHT OF THEM. THERE ARE GOING TO BE MORE. >>THAT YOU CAN RETURN THE MEDICINE YES. >>YOU CAN ACTUALLT GO TO THIS PLACE, IT LOOKS LIKE A MAILBOX >>YES >>THERE ARE NOT ENOUGH OF THEM BUT THE DIVISION OF CONSUMER AFFAIRS HAS THEM. YOU CAN GO THERE NO QUESTIONS ASKED. >>THAT’S CORRECT AND JUST PUT IT IN THERE AND GET RID OF IT. >>BECAUSE THEY KNOW BECAUSE YOU CAN’T BRING IT BACK. CERTAIN OPIATES… YOU ARE NOT ALLOWED TO RETURN ANYTHING TO A PHARMACY. ONCE THE… >>A NARCOTIC >>YES >>LET ME ASK YOU I TOLD YOU I HAD BACK BACTRIM RIGHT NOW FOR AN ANTIBIOTIC. I COULD BRING THAT BACK TO… >>THE PHARMACIST IF THE BOTTLE WAS NOT BROKEN OPEN. IF IT WAS STILL SEALED THEY WOULD TAKE IT BACK. PHARMACIES DON’T TAKE BACK MEDICATIONS ONCE THEY LEAVE THE PHARMACY THEMSELVES. ESPECIALLY WITH CONTROLLED SUBSTANCES. THEY WILL NOT TAKE THEM BACK THEY DON’T WANT TO KNOW FROM NOTHING. >>OH BOY. ALRIGHT ONE MORE THING FOR PARENTS. WHAT ABOUT PARENTS TALKING TO KIDS? >>WELL YOU HAVE TO ABSOLUTELY HAVE CONVERSATIONS. THIS IS THE OLD TIMES WHEN I WAS GROWING UP HAD CONVERSATIONS AND THE NANCY REAGAN WELL I’M TOO OLD FOR THAT “JUST SAY NO” YOU NEED TO EDUCATE THEM AND SAY “LISTEN, THIS MEDICINE WAS GIVEN FOR A REASON FOR THIS PROBLEM. IF YOU’RE GOING TO TAKE THIS AS A GAME YOU’RE GOING TO HURT YOURSELF. >>GOOD STUFF DOCTOR KAUFMAN. PROMISE ME THIS WON’T BE THE LAST TIME YOU COME BACK AND TALK ABOUT THIS IMPORTANT SUBJECT. IT IS AN EPIDEMIC THERE ARE LOTS OF WAYS WE NEED TO APPROACH THIS. THANK YOU DOCTOR. >>NO I’D LOVE TO COME BACK. THANK YOU FOR HAVING ME. >>APPRECIATE IT ONE ON ONE WILL CONTINUE RIGHT AFTER THIS. THANK YOU DOCTOR. IF YOU WOULD LIKE MORE INFORMATION ON THIS PROGRAM OR IF YOU WOULD LIKE TO EXPRESS AN OPINION EMAIL US AT [email protected] VISIT US ONLINE AT ONEONONE.ORG OR FIND US ON FACEBOOK AT FACEBOOK.COM/STEVEADUBATO PHD >>I HERE BY DECLARE THE ALL STARS PROJECT SCOTT LAMB CENTER FOR AFTER SCHOOL DEVELOPMENT OPEN FOR BUSINESS. (MUSIC) >>GREAT STUFF. GLORIA STRICKLAND IS DIRECTOR OF THE ALL STARS PROJECT OF NEW JERSEY. WHAT WAS THE VIDEO THAT WE WERE JUST LOOKING AT THAT YOU WERE INTRODUCING THESE TALENTED TERRIFIC ALL STARS? >>WELL THAT WAS THE GRAND OPENING OF THE SCOTT LAMB CENTER FOR AFTER SCHOOL DEVELOPMENT. 9000 SQUARE FEET DOWNTOWN NEWARK AND IT’S A WONDERFUL SPACE, WONDERFUL. >>FOR THOSE WHO DO NOT KNOW WHAT THE ALL STARS PROJECT IS TELL EVERYONE. >>WELL THE ALL STARS PROJECT WE’RE A 30 YEAR OLD NON PROFIT ORGANIZATION AND 15 YEARS AGO I OPENED THE DOORS HERE IN NEWARK NEW JERSEY. WE REACH OUT TO YOUNG PEOPLE IN THE POOREST COMMUNITIES IN NEWARK OF COURSE, IRVINGTON, ORANGE, EAST ORANGE AND WHAT WE DO IS WE INVITE THEM TO PARTICIPATE IN OUR YOUTH DEVELOPMENT PROGRAMS. INNOVATIVE DEVELOPMENT PROGRAMS. >>DESCRIBE EXACTLY WHAT THAT MEANS. BREAK IT DOWN WHAT ARE SOME OF THE AREAS YOU FOCUS ON. >>WELL NUMBER 1 DEVELOPMENT THAT’S KEY AND WHAT WE MEAN BY THAT DEVELOPMENT IS THE HUMAN BEINGS HAVING THE CAPACITY TO SEE AND OPPORTUNITY AND TO ACT ON THAT OPPORTUNITY. SO THAT’S IMPORTANT FOR US BECAUSE YOUNG PEOPLE IN POOR COMMUNITIES IN THE INNER CITY THE WORLD IS SMALL. IT’S NARROW YOU DON’T HAVE AS MANY POSSIBILITIES THAT YOU SEE. SO THE ALL STARS WHAT WE SEE OUR JOB IS LET’S CREATE A VAST MAJORITY OF OPPORTUNITIES. LET’S BRING NEW PEOPLE TOGETHER SO THESE YOUNG PEOPLE CAN EXPERIENCE THE BROADER WORLD AND MEET NEW PEOPLE INTERACT WITH NEW PEOPLE DO SOME THINGS DIFFERENTLY. >>SO INTERESTING. YOU KNOW THAT THE PROGRAM THAT WE RUN, OUR PRODUCTION COMPANY THE CAUCUS EDUCATIONAL CORPORATION IN ADDITION TO RUNNING THIS BROADCAST AND THE OTHER ONES RUNS A OFF THE AIR PROGRAM CALLED “STAND AND DELIVER”. >>YES >>A COMMUNICATION, LEADERSHIP, COACHING, MENTORING. IT’S SIMILAR WITHOUT ALL THE DANCE AND THE ARTS. I LOOK AT YOUR PROGRAM AND I HAVE A FEELING THAT SOME OF YOUR KIDS ARE OUR KIDS. >>YES ABSOLUTELY. >>YOU KNOW WHAT I’M SAYING? BECAUSE I KNOW YOU KNOW OUR PROGRAM AND WE KNOW YOURS. THESE YOUNG PEOPLE, WHO ARE THEY? WHAT DO THEY NEED WHAT DO THEY WANT? WELL WHO ARE THEY? THE YOUNG PEOPLE ARE THE KIDS OUT ON THE STREETS, IN THE NEIGHBORHOODS. I MEAN ONE OF THE THINGS WE DO WHEN WE REACH OUT WE GO OUT TO THE NEIGHBORHOODS.. >>HOW DO YOU DO THAT? >>WE GO OUT TO THE STREET. WE TAKE A GROUP OF YOUNG PEOPLE. WE STAND ON THE CORNER, WE HAVE A CLIP BOARD. WE HAVE ONE OF OUR PROGRAMS CALLED “THE ALL STARS TALENT NETWORK” AND LITERALLY… >>HOLD ON THE ALL STARS…. >>TALENT SHOW NETWORK >>GO RIGHT OUT ON THE STREET. >>RIGHT OUT ON THE STREET. WE MIGHT BE ON BROAD AND MARKET AND…. >>THAT’S IN THE HEART OF DOWNTOWN NEWARK. >>THAT’S RIGHT >>RIGHT BY MACY’S…BAMBERGER’S AS I USED TO CALL IT >>THE OLD BAMBERGER’S >>RIGHT THERE >>YES >>BY THE WAY THE WAY THE WAY I USED TO GO THERE THE OLD 27 BUS USED TO GO RIGHT DOWN THERE. >>EXACTLY >>SO YOU’RE RIGHT THERE IN THE HEART AND WHAT ARE YOU LOOKING FOR? >>AND WE’RE LOOKING FOR YOUNG PEOPLE AND WE’RE SAYING “DO YOU WANT TO PERFORM? DO YOU WANT TO PERFORM?” AND YOUNG PEOPLE AFTER YOUNG PEOPLE SAY “YES, YES , YES, YES, YES”. NOW THE INTERESTING THIS IS WHEN THEY PERFORM IN OUR TALENT SHOW EVERYBODY MAKES THE SHOW. EVERYBODY WHO COMES TO THE AUDTION. WE HAVE A HUGE CONGRADULATIONS CHORUS AND WE SAY TO EVERY SINGLE KID NO MATTER WHAT THEY DO ON THAT STAGE “YOU MADE THE SHOW” AND THEY WALK OFF THAT STAGE WITH THOSE SMILES AND THEY WALK OFF THAT STAGE SAYING “I CAME TODAY AND I GAVE WHATEVER I COULD GIVE AND SOMEBODY CLAPPED FOR ME, SOMEBODY SAID YES.” >>WHO’S IN THE AUDIENCE CLAPPING? >>OH WE HAVE FAMILY MEMBERS AND PARENTS AND WE HAVE 40-50 VOLUNTEERS IN THE AUDIENCE CLAPPING FOR THEM AND THAT’S SO UNUSUAL. >>WHAT DOES THAT MEAN TO THEM? >>IT MEANS THAT THERE’S A PLACE WHERE THEY CAN BE. IT MEANS THAT THEY DON’T HAVE TO BE PERFECT AND FIT INTO A BOX TO BE SOMEWHERE AND TO BE ACCEPTED AND TO BE SUPPORTED. I MEAN THIS IS IMPORTANT IN DEVELOPMENT BECAUSE IF YOU’RE GOING TO GROW AND YOU’RE GOING TO DEVELOP YOU HAVE TO HAVE PEOPLE EMBRACE YOU WHERE YOU ARE. YOU HAVE TO SUPPORT THAT YOU CAN PERFORM ON A STAGE. YOU CAN DO HIP HOP. YOU CAN SING. YOU CAN RAP. BUT ALSO HALF OF THE PEOPLE IN THAT ROOM ARE VOLUNTEER YOUTH WHO ARE RUNNING THE SHOWS. NOW THEIR PERFORMING, HANDING OUT THE MICS, DEALING WITH THE CD’S, WELCOMING THE GUESTS. THOSE YOUNG PEOPLE ARE ALSO PERFORMING AND THEIR CREATING SOMETHING IN THE NEIGHBORHOOD THAT’S PRODUCTIVE, THAT’S CREATIVE. AND WE’RE SAYING IF WE CAN EMBRACE YOU AS A PERFORMER WE CAN SUPPORT YOU PLAYING AND PRETENDING AND GROWING AND THAT’S WHAT IT’S ABOUT. >>WHY IS THIS PERSONAL TO YOU? >>OH IT’S PERSONAL BECAUSE I GREW UP POOR. I GREW UP IN BAY SHORE LONG ISLAND IN THE 50’S. I LIVED IN A HOUSE THAT HAD NO CENTRAL HEATING, NO HOT WATER. WE COOKED ON A COAL STOVE AND THINGS WERE TOUGH. I MEAN MY PARENTS WANTED FOR ME BUT THEY DIDN’T HAVE THE BASICS TO GIVE ME. SO HERE I AM PLUGGING AWAY ANGRY, PISSED OFF BECAUSE MY LIFE WASN’T WHAT I WANTED IT TO BE. I WASN’T MAD AT MY PARENTS. I WASN’T MAD AT MY PARENTS I WAS MAD AT THE SITUATION THAT I JUST DIDN’T HAVE THE BASICS. AND I WENT TO SCHOOL AND THE SCHOOL NURSE MRS. FORTUANTO, I REMEMBER HER TODAY. I WAS A SENIOR AND SHE SAID TO ME “WHAT COLLEGE ARE YOU GOING TO?” AND I SAID WITH A ATTITUDE “I’M NOT GOING TO COLLEGE. MY PARENTS ARE POOR.” AND SHE SAYS “OH YES YOU ARE. YOU FILL OUT THAT APPLICATION AND WE’RE GOING TO FIND A WAY FOR YOU TO DO IT.” DO YOU KNOW SHE HELPED ME APPLY? SHE HELPED ME MEET SOMEBODY AND GET A SCHOLARSHIP. >>MRS. FORTUNATO >>MRS. FORTUNATO AND HERE I GO OFF TO HOFSTA UNIVERSITY… >>YOU WENT TO HOFSTRA? >>DIDIN’T UNDERSTAND WHERE I WAS. >>OUT ON THE ISLAND. >>OUT ON THE ISLAND. PRIVATE COLLEGE AND I’M LIKE THIS CAN’T YOU KNOW POOR BLACK KID WHAT AM I DOING HERE? BUT WHAT I WAS DOING THERE WAS A NEW PERFORMANCE. A NEW PART OF LIFE AND I WAS A LUCKY KID. WELL ALL THESE KIDS IN NEWARK, EAST ORANGE, IRVINGTON WE JUST CAN’T RELY ON LUCK ANYMORE. THERE’D TOO MANY OF THOSE KIDS THAT DON’T HAVE ENOUGH MRS. FORTUNATO’S. >>DO YOU CAN’T COUNT ON MRS. FORTUNATO JUST BEING THERE. >>NOT FOR THE MASSES OF KIDS… >>SO THAT’S WHAT THE ALL STARS…. THAT’S WHEN I WAS TALKING TO OUR MUTUAL FRIEND KEVIN CUMMINGS OVER AT INVESTORS WHEN HE STARTS TALKING ABOUT YOU. YOU CAN’T COUNT ON THE KEVIN CUMMINGS OF THE WORLD YOU KNOW THESE BENEFACTORS YOU KNOW SAY “WELL I’LL STEP IN” LIKE YOU CAN’T COUNT ON THAT. >>WELL IT’S KIND OF INTERESTING NOW. IF YOU HAVE AN ORGANIZATION AS WE DO “THE ALL STARS PROJECT” WHERE WE REACH OUT TO CARING SUPPORTERS THROUGHOUT THE STATE OF… >>THAT’S YOUR JOB >>THAT IS MY JOB >>THAT IS YOUR JOB TO FIND CARING PEOPLE. >>SO WHAT I’VE DONE IS I’VE FOUND KEVIN AND MORE KEVINS. WE HAVE ROBERT ROSS AND JACKIE ROSS. >>RIGHT >>WE HAVE PEOPLE FROM TIFFANY AND COMPANY LIKE JIM FERNANDEZ. WE HAVE PWC WE HAVE… >>PEOPLE WHO STEP UP. >>PEOPLE WHO STEP UP AND NOT ONLY DO THEY MAKE CONTRIBUTIONS WHICH WE NEED AND THAT’S IMPORTANT. BUT THERE’S SOMETHING ELSE THESE PEOPLE DO. THEY GIVE OF THEIR TIME AND THEIR ENERGY AND WHEN I SAY TO A POOR KID ON THE SOUTH SIDE OF NEWARK “YOU’VE GOT TO GET OUT INTO THE WORLD BECAUSE THERE’S A WORLD OUT THERE FOR YOU”. WELL WHEN KEVIN CUMMINGS SAYS THAT TO HIM… >>RIGHT (UNINTEL) >>WHEN JIM FERNANDEZ SAY’S THAT TO HIM… >>RIGHT RIGHT >>THEN HE KNOWS THAT HE HAS INTERACTED WITH (UNINTEL) >>WHY DOES IT MATTER THAT THEY SEE THAT FROM A CEO WHO IS VERY SUCCESSFUL AND BY THE WAY DOES IT MATTER IF THAT CEO IS WHITE OR BLACK? >>I THINK IT DOESN’T MATTER. I THINK IT MATTERS WHETHER THEIR BLACK OR WHITE. I THINK IT MATTERS IF THEY ARE PEOPLE WHO HAVE A DIFFERENT PART OF THE WORLD THAT THEY HAVE ACCESS TO AND THEY ARE WILLING TO GIVE IT TO OUR KIDS. AND I THINK ONE OF THE REASONS IT MATTERS, IT MATTERS IS BECAUSE WE HAVE TO SUPPORT OUR YOUNG PEOPLE TO HAVE AN OPPORTUNITY TO GO THROUGH A PROCESS OF GROWTH. IF THEY DON’T GROW THEY WON’T APPRECIATE THE KEVIN CUMMINGS. APPRECIATE WHAT’S GOING ON IN THE WORLD. >>I KNOW IT SOUNDS LIKE A CLICHE BUT I KNOW YOU APPRECIATE WHERE IT’S COMING FROM. GLORIA YOU ARE AN ABSOLUTE ALL STAR. AND I WANT TO THANK YOU VERY MUCH. >>OH THANK YOU, THANK YOU. ONE ON ONE WITH STEVE ADUBATO HAS BEEN A PRODUCTION OF THE CAUCUS EDUCATIONAL CORPORATION CELEBRATING 25 YEARS OF BROADCAST EXCELLENCE FUNDING FOR THIS EDITION OF ONE ON ONE HAS BEEN PROVIDED BY ACTAVIS THE NEW JERSEY EDUCATION ASSOCIATION INVESTORS BANK NEW JERSEY NATURAL GAS SAINT PETER’S UNIVERSITY AND BY NEW JERSEY MANUTACTURERS INSURANCE GROUP TRANSPORTATION PROVIDED BY AIR BROOK LIMOUSINE SERVING THE METROPOLITAN NEW YORK NEW JERSEY AREA ONE ON ONE WITH STEVE ADUBATO HAS BEEN PRODUCED IN PARTNERSHIP WITH SAINT JOSEPH’S HEALTHCARE SYSTEM THIS PROGRAM HAS BEEN MADE POSSIBLE IN PART BY FRANKLIN TEMPLETON INVESTMENTS >>FIRST STEPS FIRST DAY OF SCHOOL FIRST GAME WHEN THEIR FIRST DAY OF COLLEGE ARRIVES WILL YOU BE ABLE TO PAY FOR IT? NJBEST CAN HELP IT IS THE 529 COLLEGE SAVINGS PLAN FOR NEW JERSEY FAMILIES. YOU CAN START SAVING TODAY WITH AS LITTLE AS 25 DOLLARS. TO LEARN ABOUT NJBEST 529 COLLEGE SAVINGS PLAN IT’S INVESTMENT OBJECTIVES, RISK AND COSTS, READ THE INVESTOR HANDBOOK AVAILABLE AT 877-755-GRAD OR NJBEST.COM

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