Understanding Health Promotion – A Short Introduction

health is a state of complete physical mental and social well-being and not merely the absence of disease or infirmity it's a basic human right essential for a long and happy life and something we all strive for at Vick health we understand this since 1987 we've worked in partnership with organizations communities and individuals to make health a central part of our daily lives our focus is to create good health by tackling the conditions that lead to chronic disease and making positive changes to the world around us we call all this health promotion in the last three decades health promotion has developed into a hugely important area of work across the globe and for good reason chronic conditions such as type 2 diabetes heart disease and some cancers as well as anxiety and depression or present huge challenges to the health system as they're expensive to treat and burden families and communities through pain and suffering loss of income or productivity stemming from a complicated mix of risk factors including lifestyle and behaviors chronic diseases caused half of the deaths here in Australia costing our economy 267 billion dollars a year for the good news is that many of these risk factors can be modified and death and disability from poor health can be prevented encouraging lifestyle change is one way health promotion works to modify risk but when we look deeper we see that it's about more than just encouraging lifestyle change there are also more complex underlying elements that contribute to illness these are known as the social determinants of health and they include your income your cultural background your gender whether or not you work where you work the type of house you live in your level of education and even the strength of your social support for example if you're unemployed you're more likely to live in poor housing have limited social support and thus are more likely to experience stress anxiety depression and you're more likely to smoke similarly if you're from a culturally diverse background you may experience racism which can also lead stress anxiety and depression health promotion works to address issues like these by supporting strong social networks advocating for respectful relationships encouraging attitude change developing healthy safe and supportive communities ensuring research informs efforts and supports good public policy and working to reduce health inequalities in other words health promotion equals multiple wins for example by developing healthy environments we work to encourage people to be more active a 5% cut in physical inactivity across the population can save 1,000 lives and has the potential to save 48 million dollars in health costs annually or supporting a person who is likely to experience racism through strong social networks in the community we work to prevent risky behaviors such as tobacco use and we can reduce tobacco smoking by just 4% we can save 3,000 lives each year see it really can make a difference at Vick health we aim to reduce the significant costs of treating chronic disease enhance economic productivity bridge the health gap between certain population groups create healthier places for people to live inform government policy and most importantly improve the quality of people's lives if you'd like to know more about health promotion and what we do visit Vick health VCO VA you


  1. An explanation of population segmentation according to the social marketing model (in French)  https://www.youtube.com/watch?v=9MBUR5g8cF4; www.paulalbush.com

  2. Thank you, I really loved this clip. I look forward to others from you. Feel free to contact me to discuss more

  3. Love this presentation. IT is encouraging South Africans (One of the top countries suffering from lifestyle diseases) to relook at the health promotion implementation strategies…

  4. Very short but effective presentation…All the best from Dr Prakash Kondekar,Hon Director,Indian Institue of Naturopathy,Mumai,India

  5. Very short but effective presentation…all the best from Dr Prakash Kondekar,Hon Director,Indial Institute of Naturopathy,Mumbai,India

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